Privacy Policy

Last updated: February 2026

1. Introduction

Rapide Frames ("we", "our", "us") is committed to protecting and respecting your privacy. This policy explains how we collect, use and safeguard your personal information when you visit our website or use our services.

Rapide Frames is the data controller responsible for your personal data. If you have any questions about this policy, please contact us using the details at the end of this page.

2. Information We Collect

We may collect and process the following information:

• Contact Information: Name, email address, telephone number, postal address
• Enquiry Details: Information you provide when requesting a quote or making an enquiry
• Technical Data: IP address, browser type, time zone, operating system
• Usage Data: Pages visited, links clicked, time spent on pages
• Marketing Preferences: Your preferences for receiving communications from us

3. How We Use Your Information

We use your personal data for the following purposes:

• To provide quotes and respond to enquiries
• To fulfil contracts for products and services
• To send important updates about your order or appointment
• To send marketing communications (where you have opted in)
• To improve our website and services
• To comply with legal obligations

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Consent: Where you have given consent for marketing communications
• Contract: Where processing is necessary to fulfil a contract with you
• Legitimate Interests: Where we have a legitimate business interest
• Legal Obligation: Where we are required to by law

5. Data Sharing

We may share your personal data with:

• Our installation teams and subcontractors where necessary
• Finance providers where you apply for credit
• Service providers who help us operate our business (e.g., IT support, marketing platforms)
• Professional advisers such as accountants and lawyers
• Regulatory bodies where required by law

We do not sell your personal data to third parties.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including:

• Enquiry data: 3 years from last contact
• Customer data: 7 years from last transaction (for warranty and legal purposes)
• Marketing data: Until you unsubscribe or withdraw consent

7. Your Rights

Under data protection law, you have the following rights:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Request restriction of processing
• Portability: Request transfer of your data to another organisation
• Object: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent at any time

To exercise these rights, please contact us using the details below.

8. Cookies

Our website uses cookies to improve your browsing experience and analyse website traffic. For full details on which cookies we use and how to manage your preferences, please see our Cookie Policy.

9. Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, altered or disclosed in an unauthorised way.

10. Contact Us

If you have any questions about this privacy policy or your personal data, please contact us:

• Email: info@rapideframes.co.uk
• Phone: 01472 211 111
• Address: Rapide Frame Supplies, Unit 3C, Humberston Business Park, Wilton Road, Humberston, DN36 4BJ

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.